This is based on some of my observations in class today. All the presentations were generally of a very good standard. However I have a few points to share – some do’s and don’ts for MBA students presenting their written assignments to the class.
The MBA written assignment is on an average 2000 words. Considerable research and application of strategic models like Porters Five Forces or PEST analysis for industry analysis is done skillfully by the students. When this comprehensive analysis has to be presented students should note that a change of mode from written to verbal
communication is needed.
This is a challenge for the presenter who has to put across the essence of the entire 2000 words in just about 10 to 15 minutes. The trap here is that presenter attempts to put across large chunks of written work in a compressed time frame.
Granted that he has done very well in the written work but here the audience may have not have the patience. They are not interested in a detailed description of the assignment and the time available is limited. They are keen on understanding the outcomes.
Remember for top level presentations the senior executives and decision-makers do not have much time and you have to put across concepts or viability of large business plans in a flash.
The best way here is to communicate the essence of your analysis by way of pie and bar charts. The creative ones’ may add symbols or other features to add interest. For e.g., the industry potential or industry attractiveness may be projected displaying growth trends graphically. Industry trends that show how the industry has grown over the years have a much better impact than verbal description.
Avoid showing purely theoretical models – correlate the model with the chosen industry and highlight the key points. Avoid asking questions to the audience unless you are absolutely sure of the need for the question. There is a possibility of losing control of the audience – the answers may start coming up in large numbers some frivolous ones too. So keep the locus of control with you.
Avoid being apologetic as this generates negative vibes and undermines the overall keenness and enthusiasm. Pep-up the audience with positive and inspiring statements the audience will surely love this. Also read more on audience impact – http://tiny.cc/axl4m
Last but not the least – be spontaneous and natural. Do not worry about language issues – you have the visual aids to add energy and zing in your presentation. And finally start with a smile and maintain that smile till the end including in your question answer session. 🙂
Cheers for some great presentations in the future!