This is based on some of my observations in class today. All the presentations were generally of a very good standard. However I have a few points to share – some do’s and don’ts for MBA students presenting their written assignments to the class.

The MBA written assignment is on an average 2000 words. Considerable research and application of strategic models like Porters Five Forces or PEST analysis for industry analysis is done skillfully by the students. When this comprehensive analysis has to be presented students should note that a change of mode from written to verbal

Cool & relaxed!

communication is needed.

This is a challenge for the presenter who has to put across the essence of the entire 2000 words in just about 10 to 15 minutes. The trap here is that presenter attempts to put across large chunks of written work in a compressed time frame.

Granted that he has done very well in the written work but here the audience may have not have the patience. They are not interested in a detailed description of the assignment and the time available is limited. They are keen on understanding the outcomes.

Remember for top level presentations the senior executives and decision-makers do not have much time and you have to put across concepts or viability of large business plans in a flash.

The best way here is to communicate the essence of your analysis by way of pie and bar charts. The creative ones’ may add symbols or other features to add interest. For e.g., the industry potential or industry attractiveness may be projected displaying growth trends graphically. Industry trends that show how the industry has grown over the years have a much better impact than verbal description.

Avoid showing purely theoretical models – correlate the model with the chosen industry and highlight the key points. Avoid asking questions to the audience unless you are absolutely sure of the need for the question. There is a possibility of losing control of the audience – the answers may start coming up in large numbers some frivolous ones too. So keep the locus of control with you.

Avoid being apologetic as this generates negative vibes and undermines the overall keenness and enthusiasm. Pep-up the audience with positive and inspiring statements the audience will surely love this. Also read more on audience impact –

Last but not the least – be spontaneous and natural. Do not worry about language issues – you have the visual aids to add energy and zing in your presentation. And finally start with a smile and maintain that smile till the end including in your question answer session. 🙂

Cheers for some great presentations in the future!


About Dilip

An open mind! Love to share my thoughts and a keenness to learn. An engineer and a MBA I had a wonderful innings in the Army and later moved to consultancy and teaching. My current interests are music and growing culinary herbs. Love to play golf and do yoga regularly. I am serious on "Living life less seriously". A warm welcome to you be well and be cheerful always.

8 responses

  1. girish says:

    Respected sir,

    The article has make amendments in my presentation techniques which obviously should have brevity and outcomes.

    Girish Kohli


  2. Dilip says:

    Hi Geetha,

    I agree with you that these young folk are simply awesome! They are aware of their responsibilities and focused in whatever they do.

    I always liked the videos of Steve Jobs and its great to have them here. The links will enhance the value of this post and inspire all viewers.

    Many thanks!


  3. Geetha says:

    Dear Sir,

    I like this:

    “Thirdly mastery over presentations does come with experience, practice and rehearsals.”

    The Art and Science of Creating and Making Great Presentations is a skill which has to be honed to a fine degree and that sure takes time and oodles of effort. As Robin Sharma says: “It generally takes about 10 years to become an overnight sensation.”

    Having said that, I am totally in awe of the confidence with which youngsters these days go about the task of making presentations. Their infectious passion and enthusiasm is so refreshing. Kudos to them and that includes your amazing students as well!

    And please correct me if I am wrong, but when it comes to making business presentations especially, “forewarned may not always be forearmed”?

    And here are some interesting links about the Presenter extraordinaire:

    Uncovering Steve Jobs’ Presentation Secrets:

    Thanks and regards,



  4. Dilip says:

    Dear James,

    I am delighted to read your thoughts and your well composed review. Your resume of all that happened ‘in, during and after’ the Presentations is a treat to read. Let me admit all points articulated by you are very true.

    Firstly the change in the moods of Sem II students as soon as the juniors came in. I am sure even a seasoned presenter would get the jitters when something unexpected like this happens. But in all fairness – the presenting teams should be forewarned. I will try and ensure this in future.

    Secondly a Five slide PPT would have been ideal. I admit that was a misjudgment due to lack of time. However you point is well-taken for the future.

    Thirdly mastery over presentations does come with experience, practice and rehearsals. What makes a good presentation Great is creativity – and creativity comes with keenness & interest. Example – remember Jenzeer & Dilip Sharma’s group who put up the video that expressed beautifully the theme of Samsung’s ‘awesome power and speed’ I thinks that was really super.

    James I thank you sincerely for your time and for applying your mind – this will help me and my viewers and our student friends immensely.

    Best regards!


  5. James Ninfaakang says:

    Dear Sir,
    Thanks for the feedback on our performance during the presentations. Your observations are very constructive and I hope we will all learn from them. I have a few comments:
    – I think the tendency to pack a lot of information per slide was due to the limited number of slides that we were suppose to give in the time frame. Granted that we were aware of a 15 minute presentation to be given in just 3 slides the temptation was great to at least make 5 minutes per slide. What would a five minute slide contain to cover the five minutes? I think a minimum of 5 slides for the 15 minutes would be ideal. Then maybe we are more relaxed with a 3 minute per slide presentation.
    – There was a new dimension that had its good and bad. With the presence of some new faces which was wholly unexpected, some students who would otherwise have performed well under the familiar faces got a little too nervous. Quite embarrassing for them, but non the less a good lesson, because you should expect anything when going for a presentation, and not rely always on a familiar environment.
    – That there was a second tutor to add her voice and opinion on the individual performance was quite rewarding. Again unexpected but altogether not a bad idea.
    I would suggest that such unexpected combinations should be part of the module, which should from time to time take place. With this in mind students will be alert at preparing really well for presentations, since a less than average performance in front of new faces speaks volumes on level of performance. Its normal to feel less ashamed in the midst of familiar faces than with non familiar faces. (Note: these are my personal views, I stand open to correction).
    Good night sir,


  6. Dilip says:

    Thanks Niharika for your comments … you and your partner did a lovely presentation …. keep it up!

    Geetha .. the quotes beautifully reinforce the theme of this post … thanks ..

    Best regards!


  7. Geetha says:

    Dear Sir,

    Thank you for a very useful post!

    “The creative ones may add symbols or other features to add interest.” So true!

    So is this: “Pep-up the audience with positive and inspiring statements the audience will surely love this.” As Costco’s CEO, Jim Sinegal says : “A picture is worth a thousand words, and a story told appropriately is priceless.”

    And it always pays to establish a “grabby lead?” I think that will also help to ensure that the interest does not flag right till the very end.

    Thanks and regards,



  8. Niharika Shrestha says:

    Dear Sir,

    Thank you so much for sharing this article with us. I found it really helpful for our future presentation. As I was going through it I realized we should have added some graphical charts or symbols instead of too many words in our presentation. Keeping all this in mind, I am sure we would be able to give a better presentation in near future. However, I would like to thank you again for giving us this platform to learn new things as well as share our views.

    Yours Sincerely,

    Niharika Shrestha